Select a product that you use frequently. Determine what appeals to you about the product, including how it is advertised. Consider whether the elements you have determined would appeal to people in most other counties. Write a summary of your findings.
6 comments:
A product that i use very frequently would be a certain brand of shampoo. The way it is advertised isnt really appealing because you know that the outcome if you use the same product will not be the same, but its something to look at and it makes you think. It could appeal to people in most other countries.
One product that I use frequently is my iPod. The huge thing that appeals to me is its popularity, its style. Mp3 players are available far cheaper, but iPods are the last word in popularity. Their sleek style is unmatched. Yet, in other countries, people would probably place the cheaper price over the popularity.
I love my Converse All-Stars tennis shoes. Though I can get Converse lookalikes at Payless that are only $15, I always choose to buy the real thing. The ads for Converse are cool, Converse are generally timeless, and they're insanely durable for canvas. Durability and price would probably be important in other countries where Converse is not a household name.
A product I use frequently would be my Nintendo Wii. I use it because it is an easy way for me to relax and it is fun to play the different games for it. The product is advertised on TV and in stores from Wal-Mart to more specility gaming stores like GameStop. Since it is a forgien product from Japan it appeals because of its entertainment value. The control system is one of a kind but the backwards compatibility for the games lets one use the past controls.
A product that i use frequently is soap. The way that it is advertised isnt that appealing because the outcome of the product if you use a different product it does the same thing.
A product that I use frequently is STARBUCKS. I would like to say I get it everyday, but I dont. Well the hot, 'made right on the spot' kinda that is. Starbucks appeals to me because I enjoy watching some of the crazy people that go into Starbucks. When I went on vacation I met a friend, and she worked at Starbucks, and she made me a caramel machiatto, and so I have loved Starbucks ever since. And I like to enjoy quality time with friends. What also appeals to me is their cups. During certain holidays they do change their cups up to 'celebrate' that particular holiday. I would have to say Christmas is my favorite time to get Starbucks because their cups are decorated really nice.
I think Starbucks would appeal to some, not all, countries. Because consumers want quality.
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